IMPLEMENTASI METODE SWOT&QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX PADA ANALISA KEPUTUSAN INVESTASI KOMODITAS KELAPA (Cocos Nucifera L) DI KABUPATEN INDRAGIRI HILIR

Investment activity is an that cannot be separated from decision analysis because investing requires of appropriate decision-making in order to minimize failure or maximize profits. Investing coconut commodity business activities a promising for investors. However, profits on investment, proper techniques are needed. In this study, the authors used SWOT and QSPM methods analyzing investment decisions Indragiri Hilir district. From results carried out, there several important recommendations can help farmers actors mutually beneficial, among other things: Increasing promotion buying selling coconuts Innovating trading businesses capacity owners their workforce through series government training coachingIncreasing frequency transactions.